Sounds good, if there are more people investing in Bitcoin, However as I have always said, I would love if people could directly invest in the Bitcoin and try to own the actual stuff rather than just buying it in some form of ETFs. I understand that there might be some benefits for buying ETFs which I do not understand or know of, but I would simply purchase Bits directly. Retirement plan is a must!
They probably don't like to manage the bitcoins themselves, that's why they do ETFs, that's probably the reason and also there's the fact that it will also grow together with the company I think but it's definitely a better thing if they just go for bitcoin. I haven't thought much about retirement but I do hope that I can get there somewhere, with all the bills that I need to pay right now, I don't have the luxury to save right now.
They don't want to, not because they are busy and lazy but as the OP said, they trust the company more than himself. I think ETF's aren't the only one that offers this but there might be others before, however this ETF might be more known and safer than them.
Growing together with the company seems cool and it gives us a good feeling but the only problem is, if the company collapses, our BTC's or invested amounts are also going to be in danger. This is the risk of doing it. Retirement plans like that were most of the times offered by the company we are working with, but if you are self-employed and you are still struggling financially, you may want to less prioritize them for a while.