The primary aim of the Saudi government to finance the biggest stars in football is to bring immense viewership. Playing very well is only an additional reward. Fans and the media will be interested if big football stars are brought into the Saudi League. When they show interest, it implies many cable corporations all over the world will pay the Saudi League for the right to broadcast the matches.
At present, the Saudi League keeps on putting resources into bringing numerous football stars. However, there is something to worry about if these stars stay long, they are now rich and they probably would not consider extensions any longer very much like Benzema who is looking for an exit.
I can agree that the main target is to attract people's attention around the world to watch Saudi Pro League. If more people are watching Saudi Pro League, there will be more companies and partnerships joining the league development. When Saudi Pro League has many super stars in football, all the parties in Saudi will get the advantage of its popularity. I think they already reach this target. However, the consistency and quality of the players are also important because it is a part of the entertainment. People will be unsatisfied if the super stars always played underperformance.
Saudi teams have huge money, they will always attract more top players joining Saudi Pro League. The Saudi teams won't be worried about the wealth of the players, why? As long as the players can give the entertainment for Saudi, they won't mind with high salaries.
The changes made by several teams in the Saudi Arabian League have made the Saudi Arabian League increasingly attract more viewers throughout the world. Well, where I live, the Saudi Arabian League is becoming increasingly popular because of none other than the big influence of Ronaldo who joined Al Nassr. So it's not surprising that Ronaldo big name is what made the popularity of the Saudi League soar as the league is the most influential at the Asian level.
However, if Ronaldo no longer plays in the Saudi Arabian league, I think the popularity of the Saudi Arabian league will decrease and that must be considered as best as possible by the management of the Saudi Arabian league. They must be able to maintain the Saudi Rana League which is the best compared to other Asian leagues. If you look at Ronaldo who continues to contribute to Al Nassr, of course the fans hope that Ronaldo will stay with Al Nassr for a long time.