My conclusion is that even if the units were to ship with the lower hashrate I tested and the power consumption I tested, they would still be extremely viable pieces of hardware and are also superior to the currently available public offering(s). Would they be worth $700 as witnessed? That would be up to the individual to make that decision, but I personally feel that they are at least within the ballpark of most peoples definition of reasonable. Any improvements on what I actually saw will increase the value, and from the explanations and technical details I received, I do not see any reason that the final product won't be substantially improved from what I actually tested tonight.
As a longtime skeptic I can finally say that BF Labs looks to be a real company with a real product. Unfortunately they have a crappy marketing department!