You're not really valuing this at $7.75 Million on $0.00 sales, are you?
B...but
immersive entertainment shopping experience, featuring gaming mechanics, crowd sourcing and brilliantly honest deals... [?]
"By layering gaming mechanics together with crowd sourcing, social engagement and deep discounts we are creating the ultimate fun, exciting and risk-free shopping experience that we believe is the future of online commerce."

*Misread "social engagement" (wtf is that? a party?) as "social engineering."