Social media platforms have come to offer a huge market of users, so using them for advertising campaigns always produces good results.
They do help sometimes, but they don't always work though for various reasons which is why it's a somewhat risky strategy.
I do not think it is a risky strategy as much as relying solely on the forum to launch promotional campaigns. In general, not all social media platforms deal with advertisers from the gambling industry. If this were possible on Facebook or TikTok, all these casinos would have benefited from it. The algorithms of these sites are able to achieve good results.
what are the games you're playing more often? Lucky or skill games?
do you find some strong lucky-based game that also have a component of skill?
There are several great luck+skill based games out there such as poker, sportsbetting etc if I understood you correctly. Sportsbetting is the best skill+luck based gambling game for me though.
Like you, I prefer this strategy because I enjoy following the matches I bet on. Perhaps this is the healthiest thing about gambling, meaning that gambling games remain linked only to sports matches. All other forms lead to disastrous results in cases of addiction. Gambling companies are not subject to any restrictions in game designs. Personally, I consider slot games and all online games to be a real waste of time, and I am surprised by this great demand for them.