I didn't find his personal wallet, he was a campaign manager and distributed the campaign rewards, but there's a chance if it's a custodial wallet or a multi-sig wallet. I also didn't find his personal social medias, can't really say too much about this case.
This is indeed merit abuse but this doesn’t mean that the account who received it will benefit on it in the future. There’s no way that account can join on signature campaign or can be trusted on loans once he/she apply.
The @OP meant the sender i.e. Icefrag, he's eligible to participate a signature campaign since he's a Hero rank user.