A lot of them seem to be hastily assembled clone sites with very little effort put in and gimmicky marketing. Do you guys have any thoughts on this... plague?
A whole lot of gambling companies are with little or no innovation, they did not sit down to consider the business of gambling but they actually have, in one way or the other, seen the figures casinos make and have considered to go look for their own piece in the lump of the pie.
Casinos should be more creative with this
This shouldn't be a surprise to you because most of these new casinos are for two main reasons. It is either they are there to scam or to make money as fast as possible, thereby neglecting the expertise and uniqueness. Some would also scam and make the money altogether and still stay in the business while some others could disappear into the thin air when they are satisfied with the money they've already made. They could still go ahead to open another casino with different names, and it goes on like that. However, some are there with a genuine intention, and of course, this will not stop them from making the money but the issue with most of them is still the lack of any added value to the industry.
You will hardly see any advancement except for the areas regarding the appearance and the general UIs, I can't deny that a lot of them are competing well in this regard. But when it comes to the options of games too, I am sure that the new casinos are often lagging behind. You will hardly see a new casino having as many as the games you would see on Stake.com for example, which means that they are not even prepared for the industry competition but to make money. Another issue is that you will hardly see anything different from the old casinos we have compared to the new casinos flooding the industry, except you would see a major downgrade in the new casinos.
This could only mean that they were not well prepared or they often lack the needed capital and resources, especially human expertise to put it rightly through to be more competitive and innovative in the industry. I also noticed that their programs are not unique, they don't have the time for that, all that they use is commercial software, I mean the general ones that are in the form of templates which the developer can only customize to fit their purposes and tastes, which makes many casinos to be similar in UIs and functionality these days. All they know to do best is to compete with reputable ones or surpass them with higher bonuses. This is what they use to attract new customers, or should I say lure them because the danger is often attached to new casinos these days.