It's true that gambling is viewed vary widely by the society, depending on personal beliefs, experiences and cultural factors. Gambler who keep it a secret from their family and friends could have a variety of reasons. Could be because they feel ashamed or embarrassed or maybe they just fear being judged or affects their relationship from other people or their loved ones and etc. Whether or not your proud as a gambler or you just simply want t o keep you personal activities private, it still varies from person to person.