Not trying to be pessimistic but in all honesty, I don't think there is any project you are buliding right now that will ever succeed bitcoin, as long as it's crypto currency related, except you are bringing an entirely new concept to the table.

I would on my own, tell you that, what bitcoin has achieved so far is not far from what Satoshi himself or their self wanted for it, Satoshi may not have mentioned any of this in the bitcoin white paper, but the honest truth is that, he or they created bitcoin to actually become a store of value, and that bitcoin is today, for there is no way something will be a store of value without being an asset peoople can invest in to make profit.

And a headsup I am going to give you is, whatever project you are building, if it's not like bitcoin, then you hardly will find people who are or will be interested in investing and holding the coin, people wanna put money on things they can profit from, most especially if such product is internet based.