Well, tell me a business who's goal isn't to reach its maximum audience, and I will show you a business that is unserious, probably unprofitable, and one I will never do.

For all I know, every single business want to reach their maximum customers, and if possible, try to change other people's mindset in other to convert them to customers as well, like when I was not a gambler, I had a gambling friend, he was very much into gambling and I honestly hated it, because I saw gambling as a immoral activity to engage in because of the kind of place and area I grew up in, people there saw gamblers as irresponsible and jobless people, and I myself being someone who have always had this zeal to work hard, achieve great things in order not to be seen as a lazy and irresponsible person, avoided gambling because when I do it, my name may enter the list of irresponsible people, so I refused to gamble, my friend did all he could to change mindset towards gambling but I did not burge, until that faithful day he won a very huge amount of money, I became jealous and wanted to win like him too, that was when I started to change my mind towards gambling.

Casinos will do what ever it take to get their service to their customers, because that is how they themselves make their own money, to not only take care of themselves, their families, but also to pay their workers, those who assists in running the casino.