Do you think a celebrity who turns down a multi-million dollar deal solely because the organization doesn't allow him smoking weed is a reckless financial decision?
I instantly thought of Snoop here. Is he the one you're referring to? His influence in the industry must be still "high" that's why he's not afraid to turn it down. People who can refuse these kind of deals are probably financially capable or know other ways to make money so it's not entirely reckless.
There was also another actor who turned down a multi-million job because the require him to get a jab first. He refused and I think people who knew that situation were questioning his decision at that time.