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As he is worth over a million dollar, he can afford to put in a thousand dollar or more on Bitcoin per week without feeling it.
Usually any newbies could start out by considering anywhere between 5% and 25% as their target investment allocation to bitcoin, even though it could take a year or two to reach their target level of allocation, depending on how they go about it, even though right now it does not seem a good practice to spread out allocations timeline too far in the future, but those are matters of personal discretion.
My suggestion of a thousand dollar or few thousand dollar investment per week by his boss is based on the peculiarity of his case. From what he said, his boss was reluctant to invest in Bitcoin for reasons best known to him, hence my reason for suggesting he start with less than 1% of his capital. Overtime this will show him the beauty of building a Bitcoin portfolio with insignificant amount of money that could amount to something significant as time progresses. When he fully grasp of what Bitcoin is and the opportunity it represent, he can then up the numbers out of personal conviction.
By the way, some folks with millions of dollars of assets, might not be very liquid, so it could still take time to reallocate and to dedicate whatever might be his quasi-liquid investment portfolio into bitcoin, and sometimes business owners want to (or need to) stay a bit more liquid than some other folks.. depending on the nature of their business.
You are right and I see a lot of sense in what you said. As a business owner, he may not be that liquid as his funds are tied to the business. I think this also is in agreement with my suggestion of him starting with very little amount until hi can own the investment process in Bitcoin, from there he can better plan his financial allocations in the future. My major concern is coming from the angel of him having his personal conviction rather than relying on recommendations of his employee.
Bitcoin reached very close to its last ATH, Bitcoin ATH of $69,044, and Bitcoin went as high as $68,912 in the last 24 hours ago. Bitcoin just failed to break its previous ATH high of $134. And currently the price of Bitcoin is $66,022.37. But I hope it happens very soon. I expect Bitcoin to break its previous ATH very soon.
You must have your references incorrect, since we have already reached an ATH.
It seems that many people are not even aware that Bitcoin created a new all time high this month. It surprises me a lot because this is not the first time I am seeing a comment suggesting that some people are not aware of it. Maybe they are expecting it after the halving.