But: The far more difficult part is to make a COMMUNITY around it! This is really applied evolution! [little note: NAS is a wonderful example how NOT to do it!]
Best Luck!
NAS, really is a good example! Hope to be able to draw lessons from his good points!
Did you meant 'bad example'? Their marketing promotion was trying to tell people that Nxt team was supporting Nas, which is purely not true. When Nas crossed the line, people started call it a scam. This is what you will get when you lie.