You're brand new and trying to launch a $1k buyin tourney??? Good luck but I don't think you're going to find any players for that sort of money on a new site. You gotta build a reputation before people are going to trust you with big money.
They didn't answer your question... which is interesting. I definitely agree with you, this is a very strong tournament to begin with and it will be interesting to see how many players they can attract. In tournaments like this, the first thing I look at is the "minimum number of players to start the game", here that is missing... and I really doubt that they will start the game if only a couple of players sign up.
I didn't register, so I couldn't check the site, but looks like they have a lot of deposit options, Jackpot, and Bad Beat. Those things are great.