This save gox campaign was a joke. Offering 1 BTC? I don't know who is more foolish, the people trying to make a name for themselves with this ridiculous offer, or the idiots who believed this scenario was possible...
William Quigley, who worked at Disney the same time Brock Peirce did, explains the 1 BTC offer here:
https://www.youtube.com/watch?v=4k9UCRbGD4Y