-cut-
Data Security
Confidentiality of data is very essential for a health organization. Patient's data are not to be accessed by unauthorized personnel. The Bitcoin and Blockchain technology provides a decentralized and secure means of data storage. Leveraging on this technology will help to secure healthcare data.
Blockchain shouldn't be used as a data storage. It's a public ledger, and even if it was confidential somehow, it would get way too big. Also because of the immutable nature of it, we couldn't even change the data.
Layer 1 should be kept as small and lean as possible. They are already too clumsy.
Improving Medical research Funding
Funding is a very important part of any research and researches requires a lot of resources and effort. Normal funding processes can be time consuming, however, the Initial Coin Offerings (ICO) that is offered by the Bitcoin technology provides a more seamless approach to funding researchers and healthcare start ups by raising funds directly from individuals and organizations that are interested in the research by issuing tokens.
Initial Coin Offerings are just a name for fund raising method. In 2017 several different altcoins tried to raise money for similar kind of scam projects you are talking about. All of them are pretty much died.
Effective Payment process.
One of the advantages of Bitcoin technology is the ability to make seamless payment. Normal payment processes with traditional banks can be time consuming and delayed especially when it involves a large sum but with the help of Bitcoin technology, seamless payment transactions can be carried out.
This isn't about health care, but just an idea that someone should accept bitcoin as payment. That has been the goal since the start of bitcoin.