And add to that the incentive of having a bonus, so there are members who have at least get it more than once and so they know what the supposedly campaign manager is looking and so they produces this long post that nobody reads because it's just that, they add more to look like they put a lot of thoughts on their reply hence, possible for a bonus.
This campaign has been running for many years and yet the CM don't know how to used the merit system, and to say that they don't trust the merit system, and this is the result, potential spammers go accepted in the campaign and incentivize.