Only one thing can speak for you than the comment people will be making under the page or website, all you needed is to have a strong financial capitalization for the fueling of this project with your friends and make it a successful one, but seeing it from the angle you're talking about it from, it seems you're not that serious about the project by calling it a shit, that alone has a long way to go in making the interpretation that your coin is a scam, its better you don't waste your resources in launching, it you means business, then follow the normal procedures and do the needful, people will see it and invest or choose not to.