maybe.. but not because bitcoin will not increase in price but because they could have maximized their profits by waiting and buying bitcoin when the price is going down bitcoin will still increase in price for the next following months and its “peak” would be nothing compared to bitcoin’s price right after halving
it’s their money in the end so if they feel they can do and invest their money no matter how high the price is then good for them
Of course, the best time to invest in the crypto market is when there is bearish season. However, there is no rule that prohibits one from buying even at its ATH, so most likely people will definitely buy using their hard-earned money as long as their mindset is that bitcoin price will certainly rise more in the next months or years.