Will never die.

Bitcoin after reaching its previous ATH price, exactly a year ago at $69.xxx. But that highest price has been passed with a new highest price now which is almost touching $74K.
We say this is the start of a bull run because the halving is still about 32 days away.

ETFs may be the cause of the price increase that started then and has not stopped to this day.
As a currency, Bitcoin has never failed. Bitcoin continues to be a model for the financial system even though some people only admit it tacitly