An improper research will cost you money, and most investors have a lot of time on their hands and little money, so it is obvious which one of those options they need to pick if given the chance, besides since we are talking about meme coins on this thread, the thing is that checking if a meme coin is a scam could take a few minutes at most, so by doing this by a few hours per day you can disqualify hundreds of meme coins, and only invest in the few ones that you think may have a shoot at achieving some sort of success.