The domain redirection from exch.cx to exch.pw will be reverted within 2 days, leaving three separate domains operable without redirection: exch.cx, exch.pw and exch.is (TBD). We are also in a process of acquisition of some more presentable domain name which will be announced once complete.
What do you think about having a small informative banner on your website about your official pages and domains?
OK, you have such information in the footer, many people don't even get to the footer but go directly to the exchange process. I am convinced that it would be very useful to have some kind of warning at the top of the page.
Your fight against phishing sites has only just begun, the more you grow, the more people like Animesh Roy will appear.