When I talk to Bitcoiners and Bcashers, the goal in both cases is a fair currency, we can talk about factions because they both pursue the same goal, in different ways, often in contrast with each other.
Bcash does not have the same goal as BTC, it is neither decentralized nor censorship resistant and there are also a lot of security flaws and vulnerabilities in their system. Statements that the both coins have the same goal is what leads newbies into buying Bcash in exchanges, when what they actually wanted to purchase is BTC. Only few people want to use Bcash and so there is little to no demand for it, hopefully this number reduces gradually until we see the end of this shitcoin.