Investing in a new token at the very beginning is a good idea to get a higher profit margin. I think unknown tokens are not worth the time or money which is why they are unknown. BTC is the best option to earn profit with a limited risk of losing money. However, most of the experienced investors and members of this forum advised to not invest in these coins because most of them turned out to be scams and people lost their hard-earned money.
Many individuals have lost their money from investing in unknown tokens hoping that the tokens will become known and they'll make profits. Many investors are buying unknown memecoins as they hope that the memecoin will become popular as some of the new popular memecoin has dominated the market from having no popularity just few months ago. All this aren't a guarantee as you can make profits while others are losing when you invest in an unpopular token.
There's no way you'll know if a token is promoting or not as there are many good projects yet they're not getting the attention that the tokens with poor fundamentals are getting. In the altcoin market, hype is what is making tokens to become very popular and not due to what the project is bringing or working on. Investing is an individual opinion therefore that follow others but do what will work well for you.