Investing in a new token isn't a bad idea, but you really need to be careful so that you won't end up invest in the wrong coin, reason been that there are some coin that has been in the market for long but they don't have the potential to increase in there value, just imagine investing on this coin how is your future going to look like? however investing in a new token is very good when you make a long term investment with it, mostly when you invest in a profiting coin,I'm pretty sure you're going to make a lot of profit in the future.
In fact, new coins with a long term will increase the risk. New altcoins typically take advantage of short-term market moments to increase their value. This usually happens at the momentum of open trading or being listed on a new exchange. it's very short and in the long term we won't know whether they will be able to last long or not.
competition in the market for new altcoins is quite heavy. when they do not have strong market support, they can very quickly fall.