cost? scam? believe? Data cocoon room? This is probably why we are afraid to buy new token. So, starting tomorrow, I plan to take the first step to learn about an unknown token. Everyone is welcome to recommend, and the flag is here. 
It's the strategy but the problem is it's not easy to find less popular promising coins early. I've tried buying $100 worth of any coin that had good concept and a good website but that strategy didn't worked. Either the coin got on decreasing losing all transaction volume or remained low or at the same price point for months.
Another strategy that actually worked for me is to invest on new promising coin which are already a bit popular and buy it on the dip. I invested on Solana with the same idea at around $20 and it paid off. I invested the profit on TON at around $1 and SUI at around $1 as well. TON is now 4+ while SUI is 1.8+