Investing in new projects in the crypto space is risky, no doubt, and as you've mentioned the obvious being that there are more scams than legit, so it'll be left for any investors that wants to go ahead to understand that they're gambling their funds, but they can minimize the risks if they know how to research the new or unpopular projects. So the key word is to carry out research before buying, any token that you think is promising, and if you feel positive to go ahead and buy it, then do so, afterall it's your money, so it's important that you don't rely 100% on what others tells you about a token, because if they're wrong, then you your investment capital is gone.