I don't know. What are the ideals of Luke and "wizkid057"? I'm not even sure who the latter is, and I don't think either of them want this to be about their personal beliefs.
I think that you can tell a lot about their ideals just from the way the pool is set up. For one, I think they believe in radical transparency (publishing the payment queue, all contributor info + hashrates, etc. on the site, no login required); 2nd, they place a high priority on fairness (CPPSRB is the fairest system around IMO -- not sure if fair is the exact right word, but it pretty much gets at what I mean here); 3rd, they value simplicity (lack of login/username system is best example; to start mining, simply provide your BTC address. Can't get much simpler than that.).
All of which are great traits for pool operators IMO.