Yes it was the whole Runes launch by Rodarmor. He got bored with Ordinals and invented a new ordinals-like system... Seems like he's just trying to milk a cash cow by this point. I suspect this fad will be even more short-lived than Ordinals.
FFS... we can't have enough of these asset protocols
If parasites exist in nature to suck blood out of big animals, then why shouldn't digital parasites exist in the BTC ecosystem?