What criteria do you look for when you research a token/crypto? And what tools do you use to do your investigation? Please provide as much details, examples, walk throughs, tutorial links as possible.
The most important thing i look for in a project is its utility, what problem does it solve, for example, Bitcoin solves the problem of censorship in people's finances, it is a coin that is censorship free and it is also decentralized. If the coin or token has no utility, you should stay away from it, forget about the hype or its price at that very time, because it is only utility that can sustain a project for the long term.
Mind you that so many developers lie about what their project offers, take your time to ensure they are working on something unique and not just fake promises.