Someone said that in the bull run nothing else makes sense except hype and that's what we see with memes now. The market is getting crazy and most people aren't even concerned about the utilities of these tokens, if they actually have any or not. Where the hype is, is where the money goes and that's where the noise is. Memes are where the noise and hype are now. However, it's good to note that many people will get burnt investing in memes this circle.
Every individual wants to make profits from investing in cryptocurrency and they'll be looking for the trend that's getting hyped. Memecoin is the current trend that's getting hyped therefore alot of investors will be investing into it and the hype will keep getting higher. The more news of investors making money from memecoin keeps coming out so will more investors will want to make profit too and they'll be investing in memecoins. Memecoin are very easy to promotion also.
Memecoin don't need to have any utility, they just have to be popular to get the attention of investors. Many individuals want to make quick money and they see memecoin as the investment that'll make that to happen. As you're investing in memecoin, be careful so you don't invest at the wrong time that the market of the particular coin that you invested into is dumping as you'll be left with no individual to sell to.