cost? scam? believe? Data cocoon room? This is probably why we are afraid to buy new token. So, starting tomorrow, I plan to take the first step to learn about an unknown token. Everyone is welcome to recommend, and the flag is here. 
Cryptocurrency is inherently volatile and high-risk, and less popular but promising tokens carry even greater risk. If a token has low demand, its survival is questionable even if it offers promising features. While you might invest hoping people will eventually recognize its value, the majority of these tokens don't survive. Many people won't be interested unless the developers make significant marketing efforts. Therefore, always do your own research and only use money you can afford to lose.
I know the same thing has happened with some of the promising projects as proper marketing is necessary for survival of new coins because that's when you get a chance to grab eyeballs and pool in investors and if we have a marketing tactics which falls flat or no marketing at all then it would be really difficult for survival because your project will not even reach the right audience.