And one of these you will probably end up with. Also, it is very time consuming to make a research for a completely unknown token but a promising one(?) I highly doubt that. The risk in this kind of investment is greater than any other existing types of investment inside and outside of crypto.
It is not only the scam that will bear a risk of losing your money, but also the probability of that project/token to be successful is very slim due to the high market competition. The existing projects will always kill the newly created projects, unless they can create a hype of their own, because most of these new token's utilities are just a copy of the existing ones.  So, good luck with that!