I think the idea behind these contests, giveaways and promotions came from Bitcointalk Manager Icopress. Kudos to him for allowing these promotional ideas to happen. This type of promotion will really help bc.game encourage the Bitcointalk community to play on their website. I know it's not that big prize but at least they get our attention.
IP is indeed doing a fantastic job and l also like the idea of opening the competition to all and sundry and making it an eligibility criteria to have an account with BC.Game in other to partake in the competition. Some persons will be forced to sign up with BC.Game just because they wanted to grab the freebies but after sign ups, they might decide to stick with BC.Game after funding, testing and comparing the services with other gambling platforms.