It is very easy to invest in any new project with the hope of greatly benefiting from it, but before doing so, make sure you are willing to sacrifice the money you are investing in them. I'd rather invest in a well-known and less scammy altcoin unless the new one I'm interested in is promising and convincing enough to warrant it. New projects are more likely to be scams than older projects that have already established a good name and prestige for themselves. Not that less popular tokens are all scams, but their popularity can sometimes lend them trustworthiness.