With so many casinos around it's hard to be on the top, so I guess we can say that brand visibility is important in a saturated market. At the moment, BC is getting a lot of attention, and it's a sign that the marketing team is doing its job at a high level. I think we can really say that BC is on fire.
It is a business branch and it is a very competitive area because gambling sites are abundant. They don't even need to build up their own games but they can partner with big Game Providers and use those games on their platforms.
They can start their business with their platform structure, attach games from partners and move on. Building own games has risk too and it can affect their business income, security and more things.
BC.Game are not a brandnew casino and their existence in this gambling industry is long enough. They have many things achieved through their long existence and operations like reputation, customer base, security and experience in Business Development.
All these factors are helpful for them to decide what to do with budget for marketing to minimize money wasted to ineffective marketing types and with their recent marketing propaganda, I agree with you that BC.Game is on fire. Their business is scaling up successfully and the bull market will help them to do it more effectively in several coming months.
A bull market has a good effect on the influx of money, because many people manage to make money on the cryptocurrency market, if they do not take completely rash actions, it is enough to simply hold some coins. With this profit, some make deposits to play and relax in gambling such as BS. So I want to say that the bull market will end sooner or later and the bookmaker should think about saving what they have earned now, because it will be difficult in a bearish cycle. Although bookmakers have experienced more than one such cycle and are probably well aware of this, they probably have a risk manager, which I am far from)