But in terms of investment, we view Bitcoin as a long-term investment and focus on its great potential. Bitcoin price can fluctuate strongly in the short term, but it tends to increase in value over time.
Even if we did not view it as a long-term investment, as a Bitcoin investor, you must be aware that the investment is for a long period of time before the ATH since we all do it to get profit during the bull although some people are selling their investment once they see a small profit on it or, let me say, once they see the market rise, which I cannot blame them because not everybody can wait till the next bull market before they sell their investment. However, Bitcoin value is always increasing globally now because the adoption is getting bigger than even expected, and I believe many people will come.
People who invest in crypto already accepted the high risk, BTC got the tech that makes people want to accept the risk
Everybody who want to invest need to be aware of the risk, associated to the investment not only in crypto but any other investment. someone need to do research about where they are putting their money into, that is what will help the investor to manage his investment. However, some people are not accepting the risk as you said, but they just get into the crypto because they heard that people are making money out of it. So they want to get involve and they don't want to accept it. most of this people later loose their money because they don't know exactly what to do.