Yes ATH is not permanent it is only a high price till present time so in future bitcoin price may be many times more than that so real holders never think about ATH. The supply of Bitcoin is limited but the demand is unlimited because so far not everyone has started using Bitcoin worldwide yet the price of Bitcoin is high and when Bitcoin starts to be used by most people worldwide then the price of Bitcoin will be higher. So holding only for long term is always a good decision
ATH can be a temporary highest price or permanent high price. For the coins which still have good progress on its price growth, they can have a new ATH someday. But for the coins that are likely stuck, it can be a permanent ATH because the chance for a new ATH to be very small. If you checked some coins on the CMC or CoinGecko, there are few coins that didn't reach new ATHs in the previous bullrun season (2021). However, if it is Bitcoin, I'm very sure that the current ATH is a temporary highest price. In the next halving time, the price of Bitcoin has a big chance to increase drastically. At that time, it is very possible to have a new ATH in BItcoin.
So this would really be just that on the same question into those people who had bought @19k price on that previous cycle on which we know that the price had dropped to 3k on that particular cycle.
Of course to those people who had bought into the peak would really be having those considerations that they have bought at the peak and pretty much sure that there are those people who have already cut their loses because they arent that sure that the price would really be having that recovery and having also those impressions that the price might be going back to $200-$1000 or something like that.
This is why they had made out those tough decision on cutting losses, and on the time comes that the price had recovered or slowly increasing then for sure they are really that banging up their heads into the wall.
Same goes that would happen to those people who would really be tending to cut loss just because they had bought on 69k. We had already broken that ATH although it might not that too far
off but there's always that significant sign that we are gradually breaking new higher highs which is really that a good thing to look at.
Better invest while we are still on upcoming halving period or just little wait a bit more for the price have some market correction before you would really be entering into the market and secure your position.