It is true that when a club sets such a high price for a player, it actually says that this player is not for sale, but if a buyer is found for such a high price and they will be able to make an appropriate replacement, for this money. On the other hand, I constantly see how prices for players are constantly rising, if earlier it was a wonder to hear the amount of 100 million, now it has become the norm for almost any top club.
The price tag 100 million is not a big money nowadays in football and it all started after the transfer of Paul Pogba to Manchester United every one now started to value their players who are performing excellently well and have been in top form at such high prices and now it have even become a norms and every youngster that shows potentials with just little talent and experience are valued 100 million nowadays.
This has bring about players being bought and performing less than expectations because they were over hyped and over priced. Nowadays it is easier to see a 100 million player end up as a flop and it is even becoming the norms this days.