The campaign managers only see the money, and the websites (who are not here) only see the traffic.
The campaign mangers work for their clients. It's a job for them and I think they need to show results to continue their clients impressed. Since you and me are not qualified yet, never managed a campaign, discussing about who to have in a campaign and who not to, is not a good use of time. If anyone have a different idea then isn't it better to have their own campaign management?
You don't have a PhD [Where is that PhD member LOL], you are not qualified to understand a PhD holder and his papers. The knowledge is out of your reach.