Risk is when a person is exposing him/her self to dangers, possibility of incurring loss or misfortune
So many people run away from business opportunities just because they fear they will run into loose and didn't want to take such risk
I have come to the realization that the word risk is part of life and that it is better you take part in it than not
From history it has been said that the great entrepreneur and business men/woman where all risk takers when you take risk you throw your self to the real of possibilities
Your way through life is always fraught with different risks and your mentality can often be sculpted by how they've been explained to you throughout life. Take finances for example, many people around the world think saving money in the bank is the correct way to live life, but it is an incredibly slow and tedious grind which for long periods of time has paid a pittance in comparison to the returns of the stock market. The stock market is just a collection of different businesses and depending on how you invest your money can be at higher or lower risk. However many people don't appreciate that their pensions are also invested in the stock market so part of their long term portfolio was always at risk anyway.