Marketing's a little weird nowadays, and this is due to the fact that it's become so specific and targeted nowadays that marketing, specifically in the advertisements industry. Things are getting weirder and weirder because of the meme and weirdcore culture, but at the end of the day, whatever works I guess! Influencer marketing is also a pretty effective approach, cheaper and at times reliable as well since these people already got themselves a pretty solid fan bases compared to celebrities who most of the time are ridden with polarizing fan bases. Although as time goes by things are becoming even more dire for the influencer marketing industry since the average joe find these influencers even less and lesser trustworthy, given the fact that the public's already made aware of just how much money these guys make from endorsement and from adsense and the lengths that some of them go to just to get that bag. Memes are becoming more and more mainstream thanks to short-form content made evident by the fact that even large-scale companies which built this "serious no bullshit" atmosphere around them's starting to  post ads riddled with memes and weird shit. We're living in very absurd times.