Apart from the obvious (you can not create tokens in Bitcoin protocol since it doesn't support it) this is just history repeating itself over and over, each time with a different face. It's a story as old as Bitcoin and the alternative market where altcoins are pumped and dumped.
- It started by creating useless coins to be pumped
- To maximize profit it continued by creating premined coins
- As people stopped buying into that scam, in order to hide the premine the scam turned into shadow-mined shitcoins
- As that failed too the Initial Coin Offering scam started where they premined the shitcoin and sold it before the chain even started or the shitcoin even got listed on exchanges
- With introduction of token creation platforms all of these scams got cheaper and a lot easier. Instead of creating a stand-alone project with blockchain, mining and everything all you had to do was create a token on these platforms (like on ethereum) which was cheap and easy, so the token hype began
- As that failed they started changing the name to revive it (ICO, IDO, IBO, IEO, ITO, STO, DeFi, NFT)
...and the scam continues

It's the same with the Ordinals Scam. They need to keep pulling "rabbits out the hat" if they want to keep people's attention and get them to buy their garbage and continue the attack on Bitcoin.

A lot of people are angry because Bitcoin protocol is being abused and the chain is under a spam attack not just because of the fees.