Risk is when a person is exposing him/her self to dangers, possibility of incurring loss or misfortune
So many people run away from business opportunities just because they fear they will run into loose and didn't want to take such risk
I have come to the realization that the word risk is part of life and that it is better you take part in it than not
From history it has been said that the great entrepreneur and business men/woman where all risk takers when you take risk you throw your self to the real of possibilities
Taking a risk is the choice of someone who can dearly take it and can manage themselves despite the possibility of losing.
So why many people don't try business or entrepreneurship is probably because they are not confident in themselves as this will drive them from thinking negatively instead of pushing it to be positive.
High risk = high rewards
But we don't have to urge ourselves if we are doubtful in the first place because that only leads to losing. Doing business needs commitment and this is missing by most.