With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.
With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.
No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.
See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.
Of course that's not the case, I think there are people who still watch TV even though technological developments are currently increasingly developing, this is proven by my neighbor who has a lot of wealth but he has a large TV, and occasionally I just come in when they gather and watch TV shows. However, when the advertisement appears and flashes, they become busy themselves, whether it's playing with their cellphones or chatting with each other. But even so, it is likely that more people no longer watch TV because social media is currently more interesting than anything else.
That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.