This is one of the simplest analysis that will tell you and show you how far not only an exchange can go but also how well their token could be in the long. I hope this help someone there trying to make decisions on exchanges to use and their token and for what purpose.
There are certainly benefits to using the native token of an exchange as exchanges tend to reward those who use their token however since it is directly connected to the exchange, whatever happens to that exchange might affect the token.
Even if it’s just small news as long as there is some kind of impact to the exchange it can drastically change the market.