Post
Topic
Board Economics
Re: Marketing Strategies in the Digital Age
by
LesterD
on 11/04/2024, 22:32:47 UTC
Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.
It is the same as what I said. As they grow older, more technology is developing that makes them outdated because they don't understand how to use gadgets. Their health condition is just an additional reason, such as having poor eyesight or maybe they also don't feel the vibes when they try to talk to other people on social media, comparing the vibes if it is a conversation personally.