It's not the gambling that excites me but the sport that I watched and adding a bet means more excitement. I think that's where most gamblers got it all wrong which is why they get addicted to gambling. IMO, the only purpose of gambling is to boost the entertainment factor of a game or a sports and not to keep on betting if you lose your money. You made your bet, you watch the game, you win or lose, and then you rest. That's it. Next day, if there's a game you like then bet again so that you can enjoy watching the game because you put some money on one team/player/fighter/boxer.