Here is something I do before investing be it online or in real life, first off you need to understand the concept of a product and what can make it grow and in the case of Bitcoin we believe it hasn't reached its full potential as it's been operating in unregulated territory, but know that it's getting regulatory backup and getting available on bigger markets...this alone gives any potential investor a reason to invest in it...

And you OP being someone that has shown interest in BTC, what has you due diligence lead you too...if it's ticking all the boxes as being a viable investment I see no reason to stay away at the moment as so many factors in the pipeline will support its bullish move such as the Halving and institutional investors jumping in...