Is this a phishing site or what? because when I access this site, it says the connection isn't secure.
While xchange.me didn't have such warning.
The website looks like a highly attempt to copy another service which has more reliable background (check my previous post[1] for more information). I actually went ahead and personally warned the user in order to avoid using the exchange but it does seem that there was an attempt to publicize the service even so.
[1]
https://bitcointalk.org/index.php?topic=5492144.msg63921944#msg63921944